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Case1

 

 

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Case 1 (Car dealer)

 

John is a car dealer. He sells cars for a price of $60,000 and receives 10% commissions from each successful sale. On average he sells a car per month, so his income about $72,000 per year.

After attending a conference on Affiliate marketing he decides to launch his own affiliate program.

He arranges meetings with car’s mechanics, writers to magazines about cars, students, friends, and people interested in sources of additional income.

 After several weeks of meetings and discussions John makes decision about his affiliate program. John objective is to increase sells on 80%.

 

Date

Event

John’s actions

2/20/99

AP Settings

Set up AP settings: 2-levels, type=$fixed, period=1month

Payment on the first level $3,000, on the second $1,000

2/22/99

Announcement of AP

John announces his AP to all participants of the meetings.

2/24/99

First affiliates

John registers the first five affiliates:

Bill with Affiliate’s ID=1, Reference ID=0

Mary with Affiliate’s ID=2, Reference ID=0

Mike with Affiliate’s ID=3, Reference ID=0

Judy with Affiliate’s ID=4, Reference ID=0

Karen with Affiliate’s ID=5, Reference ID=0

3/2/99

The first sale from AP and a new affiliates (Bill references to John a customer Tom which also became an affiliate.)

John registers the first sale with Affiliate’s ID of Bill (=1) and the sum $60,000.

John registers a new affiliate-Tom with Affiliate’s ID=6 and Reference ID=1

3/23/99

A new affiliate

John registers Holly with Affiliate’s ID=7 and Reference ID=2

3/27/99

A new sale

John registers a sale with Reference ID=2 and sum=$60,000

4/1/99

The first payments to affiliates

John generates the report “Payments due” , register payments to affiliates:

$3,000 to affiliate with ID=1

$3,000 to affiliate with ID=2,

and sends the checks to Bill and Mary

4/4/99

A new affiliate

John registers Sam with Affiliate’s ID=8 and Reference ID=4

4/5/00

A new sale

John register a sale with Reference ID=4 and sum=$60,000

4/19/99

A new affiliate and a new sale

John registers Gideon with Affiliate’s ID=9 and Reference ID=4

And a sale with Reference ID=4, sum=$60,000

5/1/99

Payments to affiliates

John generates the report “Payments due” and register payments to affiliates:

$6,000 to affiliate with ID=4,

and sends check to Judy

5/15/99

A new affiliate

John registers Raff with Affiliate’s ID=10 and Reference ID=1

5/22/99

A new affiliate and a sale

John registers Daniel with Affiliate’s ID=11 and Reference ID=5; and a sale with Reference ID=5, sum=$60,000

5/28/99

A new affiliate

John registers Jeff with Affiliate’s ID=12 and Reference ID=3

5/30/00

A new sale

John registers a sale with Reference ID=3 and sum=$60,000

6/1/99

 

Payments to affiliates

John generates the report “Payments due” and register payments to affiliates:

$3,000 to affiliate with ID=3

$3,000 to affiliate with ID=5

and sends checks to the affiliates

6/2/99

A new affiliate

John registers Ellen with Affiliate’s ID=13 and Reference ID=1

6/12/99

A new affiliate

John registers Zack with Affiliate’s ID=14 and Reference ID=8

6/13/00

A new sale

John registers a sale with Reference ID=8 and sum=$60,000

6/27/00

A new sale

John registers a sale with Reference ID=10 and sum=$60,000

6/29/99

A new affiliate and a sale

John registers Garry with Affiliate’s ID=15 and Reference ID=10; and a sale with Reference ID=14, sum=$60,000

7/1/99

 

Payments to affiliates

John generates the report “Payments due” and register payments to affiliates:

$1,000 to affiliate with ID=1 (from the 2nd level)

$1,000 to affiliate with ID=4 (from the 2nd level)

$4,000 to affiliate with ID=8 ($3,000 from the 1st level and $1,000 from the second level)

$3,000 to affiliate with ID=10

$3,000 to affiliate with ID=14

and sends checks to the affiliates

 Quarter results of running the affiliate program: 

 

Before the launch of AP

After

Persons involved in sales (at least partly)

1 (John)

16 (John +15 affiliates)

Sales volume (per month)

$60,000

$185,000

John’s income (monthly average)

$6,000

$14,000

   

 

Copyright © 2001 Apfa Group
Last modified: March 10, 2001