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Case 3 (Social worker) 

Maria is a social worker. She is responsible for work with homeless people.

Despite all her enthusiastic attempts (she even rewards all visitors with food stamps) she attracted to her club only 10 homeless persons. This is 10 % from the estimated number of homeless people in her district.

One day she meets her college friend Tom, who works as an affiliate manager.

Tom points out to her that she should rewards also for attractions of new club members. After several meetings and discussions with Tom she decides to launch her own affiliate program.

 Maria’s objective is to increase the number of club members on 100 %. 

Date

Event

Maria’s actions

6/20/00

AP Settings

Set up AP settings: 2-level, type=fixed, period=1day, unit of payment-food stamp, minimal payment-1 stamp.

Payments on the levels:

 1st- 2 stamps, 2nd- 1 stamp.

For each visitor attracted to the club, the affiliates will receive food stamps according to the AP settings.

6/21/00

Announcement of AP

Maria announces her AP to all her club members.

6/26/00

First affiliates

Maria registers the first five affiliates:

Affiliate’s ID

Reference’s ID

1

0

2

0

3

0

4

0

5

0

7/3/00

New affiliates and new club members (the same persons).

 

 

Maria registers seven new affiliates:

Affiliate’s ID

Reference’s ID

6

1

7

1

8

1

9

1

10

1

11

2

12

3

    and new leads (club members registration):

Affiliate’s ID

Sum

Comment

1

0

For the attraction the new club member (ID=6)

1

0

For the attraction the new club member (ID=7)

1

0

For the attraction the new club member (ID=8)

1

0

For the attraction the new club member (ID=9)

1

0

For the attraction the new club member (ID=10)

2

0

For the attraction the new club member (ID=11)

3

0

For the attraction the new club member (ID=12)

  Maria rewards the affiliates for the attraction of the new club members:

Affiliate’s ID

Number of food stamps

1

10

2

2

3

2

  

7/12/00

New affiliates and new club members (the same persons).

 

 

Maria registers five new affiliates:

Affiliate’s ID

Reference’s ID

13

12

14

5

15

7

16

10

17

4

    and new leads (club members registration):

Affiliate’s ID

Sum

Comment

4

0

For the attraction the new club member (ID=17)

5

0

For the attraction the new club member (ID=14)

7

0

For the attraction the new club member (ID=15)

10

0

For the attraction the new club member (ID=16)

12

0

For the attraction the new club member (ID=13)

  Maria rewards the affiliates for the attraction of the new club members:

Affiliate’s ID

Number of food stamps

1

2

3

1

4

2

5

2

7

2

10

2

12

2

7/27/00

New affiliates and new club members (the same persons).

 

 

Maria registers three new affiliates:

Affiliate’s ID

Reference’s ID

18

15

19

16

20

11

    and new leads (club members registration):

Affiliate’s ID

Sum

Comment

15

0

For the attraction the new club member (ID=18)

16

0

For the attraction the new club member (ID=19)

11

0

For the attraction the new club member (ID=11)

  Maria rewards the affiliates for the attraction of the new club members:

Affiliate’s ID

Number of food stamps

11

2

15

2

16

2

2

1

7

1

10

1

8/1/00

New affiliates and new club members (the same persons).

 

 

Maria registers three new affiliates:

Affiliate’s ID

Reference’s ID

21

6

22

8

23

14

  and new leads (club members registration):

Affiliate’s ID

Sum

Comment

6

0

For the attraction the new club member (ID=21)

8

0

For the attraction the new club member (ID=22)

14

0

For the attraction the new club member (ID=23)

  Maria rewards the affiliates for the attraction of the new club members:

Affiliate’s ID

Number of food stamps

1

2

5

1

6

2

8

2

14

2

8/4/00

New affiliates and new club members (the same persons).

 

 

Maria registers three new affiliates:

Affiliate’s ID

Reference’s ID

24

21

25

9

26

17

  and new leads (club members registration):

Affiliate’s ID

Sum

Comment

9

0

For the attraction the new club member (ID=25)

17

0

For the attraction the new club member (ID=26)

21

0

For the attraction the new club member (ID=24)

 Maria rewards the affiliates for the attraction of the new club members:

Affiliate’s ID

Number of food stamps

1

1

4

1

6

1

9

2

17

2

21

2

8/8/00

New affiliates and new club members (the same persons).

 

 

Maria registers two new affiliates:

Affiliate’s ID

Reference’s ID

27

20

28

23

  and new leads (club members registration):

Affiliate’s ID

Sum

Comment

20

0

For the attraction the new club member (ID=27)

23

0

For the attraction the new club member (ID=28)

  Maria rewards the affiliates for the attraction of the new club members:

Affiliate’s ID

Number of food stamps

11

1

14

1

20

2

23

2

8/23/00

New affiliates and new club members (the same persons).

 

 

Maria registers two new affiliates:

Affiliate’s ID

Reference’s ID

29

24

30

28

  and new leads (club members registration):

Affiliate’s ID

Sum

Comment

24

0

For the attraction the new club member (ID=29)

28

0

For the attraction the new club member (ID=30)

 Maria rewards the affiliates for the attraction of the new club members:

Affiliate’s ID

Number of food stamps

21

1

23

1

24

2

28

2

 The results of running the affiliate program are: 

 

Before the launch of AP

After

Recruiters for membership in the club

1 (Maria)

31 (Maria +30 affiliates)

Number of the club members

10

40

 

 

 

Copyright © 2001 Apfa Group
Last modified: March 09, 2001