Case4

Case 4 (Affiliate Program Manager)

Sue is an affiliate program manager for a small company of lawyers. She runs the program successfully about six months and now reaches the point were some improvements are needed. She writes proposal to the CEO were she proposes one of the following ways:

-to hire additional affiliate manager/assistant;

- to outsource some tasks to other company/person;

- to buy software for automation of some tasks.

After discussion with the CEO they decide to buy software.

The objective is: to find cost effective way for automation of some affiliates manager’s tasks.

Sue starts to make calls to her friends and colleagues for advices on the software. One of her student friends Lee recommends her to try for free (during the evaluation period) the APM_v2. Sue follows the advice and uses the software. The result are summarized in the table below:

N	Day’s tasks	Time required for the task
N	Day’s tasks	Before using the software	With the software
1	Registration of the new affiliates	1 hour	1 hour
2	Registration of the new sales	1 hour	10 minutes
3	Calculation of earned commissions to the affiliates	2 hours	10 minutes
4	Communications with the affiliates calls/letters/e-mails	2 hours	2 hours
5	Registration of the communications	30 minutes	30 minutes
6	Analysis of the promotions efforts	20 minutes	30 minutes
7	Analysis of the sales	10 minutes	30 minutes
8	Analysis of the affiliate’s needs	10 minutes	30 minutes
9	Creating the reports	30 minutes	10 minutes
10	Developing the new services for the affiliates	10 minutes	1 hour
11	Other tasks	10 minutes	1 hour 30 minutes

Due to use of the software Sue increased the time for creative tasks and reduced the time spent on the routine tasks.

Copyright © 2001 Apfa Group Last modified: March 09, 2001

Copyright © 2001 Apfa Group
Last modified: March 09, 2001