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Case
7 (Shop Owner) Kate is a small shop owner. She sells books and CDs. On average she sells on $15,000 per month. She has on average 20% from sales, so her income about $3,000 per month. Kate wants to expand her business. She asked her bank about a loan, but bank refused. After this attempt she calls to her friends and asks about advices. A one of her friends Jimmy is a Marketing Consultant. He advises Kate to launch her own affiliate program. This increases the volume of sales and sale's force. After spending two weeks on research/education about
Affiliate marketing she decides to launch her own affiliate program (AP). |
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