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FAQ about Affiliate Programs 2. Do I need a Web site to run an AP? 3. Why people/businesses implement APs? 4. Which advantages has an AP for the AP's organizer? 5. Which risks has an AP for the AP's organizer? 6. What is a difference between one-level and multilevel APs? 7. What is a difference between APs and "Quick rich schemes" ? 8. Where can I find additional info about APs? Affiliate/associate program is a cost effective way to promote your products/services/ideas or information by means of sharing profit with promoters (affiliates). 2. Do I need a Web site to run
an AP? No, you do not need neither a site, neither a business to run an AP. But you do need a something to promote -idea, product, information or services. See “Cases”. 3. Why people/businesses
implement APs? The main reason is to promote something quickly and with minimal costs/expenses. 4. Which advantages has an AP for
the AP's organizer? The first is- minimal costs. The second is a viral distribution of promoted materials. The third is an opportunity to gather valuable marketing info on affiliates and customers. 5. Which risks has an AP for the AP's
organizer? Financial risks: If you pay per click, or fixed amount per lead/sale, there is a risk that your payments may exceed your funds. Programs that pay % from sales have no such risk. Other risks: Any AP have some risk of generating "spam" promotions by affiliates and this may has negative impact on your activity/business. That is why in addition to "non spam" agreement with affiliates, AP managers should use "spam" reduction techniques. 6. What is a difference
between one-level and multi-level APs? One-level programs reward affiliates for sales/leads/clicks generation but DO NOT reward affiliates for the contribution to the affiliate's net formation. Multi-level programs reward affiliates for both these activities. In general multi-level programs have greater potential of income for affiliates. 7. What is a difference
between APs and "Quick rich
schemes" ? First of all in majority of “quick rich schemes” you are asked to do something for the message sender (it may be a payment or some type of work) before you will be rewarded. The sender promises you to quickly became a rich and describes the method, but do not guaranty that. In an AP you do not pay anything ahead and your income is proportional to each sale/lead or reference (click), depending on the type of the program. The second main difference is that as usual, “quick rich schemes” have not authority that guaranty payments to your (only promises). The AP has such authority, this is an AP Organizer (a company/organization or person that implement AP). 8. Where can I find
additional info about APs? Articles on affiliate marketing Introducing...Affiliate
Marketing Affiliate Marketing for Small Business
Developing
Affiliate Relationships The
Price of an Affiliate Program Jump Start Your Affiliate Program With Internal Support Getting Affiliates to Promote YOU Just Launch Your Program Already Affiliate Marketing Gets Context Rich Making Sense of Your Affiliate Numbers: Part 2 Making Sense of Your Affiliate Numbers: Part 1 What Does an Affiliate Manager Look Like? How Much Should I Pay My Affiliates? Are You Writing Enough Checks? Where Do Affiliates Come From? Talk to Your Affiliates… Or Another Merchant Will Maximize Your Affiliate Revenues Random Musings From the Email Bag Viral Email Marketing Affiliates A New Breed of Virtual Storefronts Promoting Your Affiliate Program New Year's Affiliate Resolutions .com All Ye Faithful Affiliates Who's Who in Affiliate Marketing? |
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