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Case 8 (Marketing Consultant)

 

Jimmy is a Marketing Consultant. 

Jimmy helps small business owners in increasing sales via implementation of Affiliate Programs and/or Networking Arbitrage. Despite that this idea was considered as risky his services are very popular in the local community of small business entrepreneurs. Now Jimmy decides to develop the business by means of implementing own Affiliate Program.

Date

Event

Jimmy's actions

2/20/00

AP Settings

Set up AP settings: 5-levels, type=%, period=1month, minimal payment-$10, and payment unit-$.

Payments scheme:

on the 1st level-5%

on the 2nd level-3%

on the 3rd level-1%

on the 4th level-1%

on the 5th level-1%.

2/22/00

Announcement of AP

Jimmy announces the AP to all his clients.

2/24/00

First affiliates

Jimmy registers the first five affiliates:

Mary with Affiliate’s ID=1, Reference ID=0 (Affiliate1)

Bill with Affiliate’s ID=2, Reference ID=0 (Affiliate2)

Judy with Affiliate’s ID=3, Reference ID=0 (Affiliate3)

Mike with Affiliate’s ID=4, Reference ID=0 (Affiliate4)

Karen with Affiliate’s ID=5, Reference ID=0 (Affiliate5)

3/2/00

The first sales from AP and a new affiliates. 

Jimmy registers the first sale with Affiliate’s ID of Bill (=1) and the sum $1,000.

Jimmy registers a new affiliate-Tom with Affiliate’s ID=6 and Reference ID=1

3/23/00

A new affiliate

Jimmy registers Holly with Affiliate’s ID=7 and Reference ID=2

3/27/00

A new sale

Jimmy registers a sale with Affiliate's ID=7 and sum=$1,500

4/1/00

The first payments to affiliates

Jimmy generates the report “Payments due” , register payments to affiliates:

$50 to the affiliate with ID=1

$45 to the affiliate with ID=2

$75 to the affiliate with ID=7,

and sends the checks to Bill, Mary, and Holly.

4/4/00

A new affiliate

Jimmy registers Sam with Affiliate’s ID=8 and Reference ID=4

4/5/00

A new sale

Jimmy registers a sale with Affiliate’s ID=5 and sum=$1,000

4/19/00

A new affiliate and a new sale

Jimmy registers Gideon with Affiliate’s ID=9 and Reference ID=4

And a sale with Affiliate’s ID=4, sum=$2,000

5/1/00

Payments to affiliates

Jimmy generates the report “Payments due” and register payments to affiliates:

$100 to affiliates with ID=4,5

and sends checks to Mike and Karen

5/15/00

A new affiliate

Jimmy registers Raffy with Affiliate’s ID=10 and Reference ID=1

5/22/00

A new affiliate and a sale

Jimmy registers Daniel with Affiliate’s ID=11 and Reference ID=5; and a sale with Affiliate's ID=5, sum=$1,000

5/28/00

A new affiliate

Jimmy registers Jeff with Affiliate’s ID=12 and Reference ID=3

5/30/00

A new sale

Jimmy register a sale with Affiliate’s ID=3 and sum=$2,000

6/1/00

 

Payments to affiliates

Jimmy run the report “Payments due” and register payments to affiliates:

$100 to affiliate with ID=3

$50 to affiliate with ID=5

and sends checks to the affiliates

6/2/00

A new affiliate

Jimmy registers Ellen with Affiliate’s ID=13 and Reference ID=1

6/12/00

A new affiliate

Jimmy registers Zack with Affiliate’s ID=14 and Reference ID=8

6/13/00

A new sale

Jimmy registers a sale with Affiliate’s ID=9 and sum=$2,000

6/27/00

A new sale

Jimmy registers a sale with Affiliate’s ID=2 and sum=$1,000

6/29/00

A new affiliate and a sale

Jimmy registers Garry with Affiliate’s ID=15 and Reference ID=10; and a sale with Affiliate’s ID=14, sum=$2,000

7/1/00

 

Payments to affiliates

Jimmy generates the report “Payments due” and register payments to affiliates:

$50 to affiliate with ID=2 

$80 to affiliate with ID=4 

$60 to affiliate with ID=8 

$100 to affiliate with ID=9

$100 to affiliate with ID=14

and sends checks to the affiliates

 Quarter results of running the affiliate program:

 

 

Before the launch of AP

After

Persons involved in sales (at least partly)

1 (Jimmy)

16 (Jimmy +15 affiliates)

Jimmy’s income (monthly average)

$4,000

$7,400

 

 

 

Copyright © 2001 Apfa Group
Last modified: March 10, 2001